1. Keep it short. → Emails should be 4-5 paragraphs of 2-3 sentences each. If the reader can’t see your CTA when they open your message, it’s too long. This goes for your Subject Line as well--keep it under 50 characters for readability.

  2. Avoid buzzword bingo. Work with your team to decide which buzzwords you want to embrace and which you want to throw out. Consistency is key.

  3. Stick to the details. Keep important info at the eye line. Your readers should know right away when the event is, where it is, and what it is.

  4. Make your first impression count. Test your subject lines. There is no perfect formula.

  5. Prioritize your CTA. → Remember that people skim emails. Readers should notice the CTA right away.

  6. Prepare for mobile viewing. → Your invite is just as likely (if not more likely) to be read on a mobile device as it is to be read on a computer screen.

  7. Personalize. → Email personalization (ex: including the leads’ name) helps you improve your deliverability rate and stay out of spam boxes.

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