Creating an Audience Profile is a vital part of launching your event with Banzai Reach. This is how you define the target audience you want to reach. There are 2 ways you can create an Audience Profile. We encourage you to follow our best practices for each field as you fill it out.
Campaign: Choosing your Audience Profile is part of creating your Campaign.
To create a new Audience Profile, click + next to the dropdown under “Select an existing audience or create a new one.”
Click New Profile under Audience AI.
After filling out the Audience Profile, you will return to the Campaign page and select your new Audience Profile from the dropdown.
Note: As a best practice, we recommend uploading your unsubscribe list as a suppression list.
If you also want to upload a list of target contacts, you will need to create a separate Campaign. If it's a new list, create a new Audience then select the Import List option instead of Audience AI. If you've already uploaded the list for a past event you can select it from the dropdown when creating your Campaign.
Audiences: At the top of your home screen, click Audiences. From here, you can:
Create an Audience: if you create your Audience Profile here first, it will appear as an option in the Audience dropdown when you create your Campaign.
View an Audience: this is helpful if you need to see what filters are selected for an Audience before you select it from your dropdown when creating a Campaign.
Clone an Audience Profile: this can save you time if you need a new Audience Profile with just a few tweaks from an old one.