Use Case: Registration Pages that Require Creating an Account

There are some webinar hosting platforms that require registrants to create an account (i.e., BrightTALK). The standard Banzai process dictates that upon receiving a registration, we go to the customer’s registration page to register the individual. However, we are unable to create an account for someone. Therefore, we cannot complete the registration on the customer’s registration page if it requires setting up an account. 

Please follow the steps below when creating your event if your registration page requires the creation of an account.

  • Copy your registration link and add it to the Join Link field.
  • Allow Registration Confirmation & Reminder emails.

This will add the registration link to Registration Confirmation emails, Reminder emails, and Calendar Invites, so that registrants can click the link to join the webinar. They will be prompted to create an account first, which hopefully will not deter them if they are truly interested in joining.

Optional: Set expectations with registrants by adding a note under your custom opt-in at the event level. For example: “Please follow the link in your confirmation email to create an account on [platform name] before the day of the event.” 

Post-event: The recommended best practice is to send a recording to all registrants who didn’t attend.


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