There are scenarios in which you need or want to follow up with Banzai registrants before or after your event. Below are tips for the 3 scenarios we see most often:
1. Gathering Additional Info
Banzai’s registration page only includes these fields: full name, email, job title, company, and a yes or no opt-in question (see screenshot below).
If your registration page asks for additional required info, Banzai won’t be able to register people on your page.
This means you will need to log into Banzai daily and export registrant contact info in order to follow up and get the information you need. Banzai does not send out follow-up emails, so you'll need to send out your own communication.
However, if the additional information isn’t required, Banzai can still register people on your page.
2. On Demand Events
If your On-Demand registration page is set up so that it directs registrants directly to content immediately after registering, you'll need to make sure that you send the viewing link to your Banzai registrants in a follow-up email. Banzai does not send out follow-up emails, so you'll need to send out your own communication.
3. Reaching Out to Assess Interest
It’s common to reach out to registrants before or after an event to gauge their interest level in your product. If this outreach is being done on an individual basis, it’s important that your team understands the context surrounding each Banzai registrant:
Know who came from Banzai. This informs your team immediately to check a few more data points.
What channel did they respond to? Understanding if they responded to an email, LinkedIn InMail, or a phone call can help the beginning of the conversation. You can find this information in the Channel column of the registrant export.
Did they want to attend live or view the on demand recording? We capture their intent in the Registration Type column of the registrant export.
When did they register? Sometimes people forget that they registered for an event, especially if they registered weeks beforehand. Knowing and/or mentioning the date they registered can help them remember. You can find the date they registered in the Created column of the registrant export.
Here’s an example opening of an email based off of the information above:
Hi! Thank you for registering for [Event Name]. I know you told our representative on the phone back on January 1st that you were only interested in watching the recording. Have you had a chance to view it yet? I really enjoyed the content and believe you will too!