Expanding your initial audience is a great way to reach more people and increase the number of registrations for your event. You can expand your audience by adding filters such as locations, seniorities, and company size.
Once a Campaign is created for an event, the Audience used for the Campaign is locked. Therefore, in order to expand your Audience you will need to create a new Campaign with a new Audience Profile that represents the additional leads you would like Banzai to target. Please follow the below steps:
That’s it! Outreach will start to your new target audience within 2 business days.
Note: If you’d like to use your original Audience again for a future event, be sure to edit the Audience to include the expansion (for example, adding Managers to your original Audience).
Related Resources:
View or Edit Audience Profiles
Clone an Audience Profile
Tips to Increase Target Audience Size
Audience Profile Best Practices