Keep it short. → Emails should be 4-5 paragraphs of 2-3 sentences each. If the reader can’t see your CTA when they open your message, it’s too long. This goes for your Subject Line as well--keep it under 50 characters for readability.
Avoid buzzword bingo.→ Work with your team to decide which buzzwords you want to embrace and which you want to throw out. Consistency is key.
Stick to the details.→ Keep important info at the eye line. Your readers should know right away when the event is, where it is, and what it is.
Make your first impression count.→ Test your subject lines. There is no perfect formula.
Prioritize your CTA. → Remember that people skim emails. Readers should notice the CTA right away.
Prepare for mobile viewing. → Your invite is just as likely (if not more likely) to be read on a mobile device as it is to be read on a computer screen.
Personalize. → Email personalization (ex: including the leads’ name) helps you improve your deliverability rate and stay out of spam boxes.