Creating an Audience Profile is a vital part of launching your event with Banzai. This is how you define the target audience you want to reach. There are 2 ways you can create an Audience Profile. We encourage you to follow our best practices for each field as you fill it out.
Campaign: Choosing your Audience Profile is part of creating your Campaign.
To create a new Audience Profile, click + next to the dropdown under “Select an existing audience or create a new one.”
Click New Profile under Audience AI.
After filling out the Audience Profile, you will return to the Campaign page and select your new Audience Profile from the dropdown.
Audiences: At the top of your home screen, click Audiences. From here, you can:
Create an Audience: if you create your Audience Profile here first, it will appear as an option in the Audience dropdown when you create your Campaign.
View an Audience: this is helpful if you need to see what filters are selected for an Audience before you select it from your dropdown when creating a Campaign.