Choosing an Event Type is part of the event creation process. There are 3 core event types (Physical, Virtual, Exhibit), but you can customize sub categories to accurately reflect the types of events your company hosts. You can then define core fields that appear for each event type.
Log in to High Attendance as an Event Admin or Company Admin.
From the home page, select Event Admin > Event Types in the menu on the far left side
Click Add New on the far right side
Fill out required fields
Attach applications, if desired. Doing so will add them to all events of that particular event type.